Why Free-Forever? The Vision Behind Sanas's Free Noise-Cancelling Software

Noise Cancellation

Every customer call is an opportunity to build trust, solve problems, and enhance satisfaction. Despite advancements in customer-facing technology, 58% of contact center leaders anticipate rising call volumes (McKinsey).‍

For frontline agents, this means handling increasing call loads while dealing with a persistent challenge: background noise. Disruptive noise impairs communication, diminishes customer experience, and adds to agent stress.

Sanas is here to change that. We understand these challenges firsthand, which is why we made the bold decision to offer our industry-leading noise-canceling software free forever.

A Tribute to Contact Centers: Our Driving Force

Sanas wouldn’t be where it is today without the contact center industry.

Our founders—Shawn, Max, and Sharath—have deep personal ties to this world. Inspired by their friend Raul’s firsthand experiences in contact centers, and Sharath’s own time working in one, they saw an opportunity to leverage AI to empower agents. Their vision: enable clear, distraction-free conversations without forcing agents to change their accents.

This connection to the industry runs through Sanas today. Many of our team members have worked in contact centers, giving us an intimate understanding of the daily challenges agents face. This empathy fuels our commitment to making noise cancellation technology accessible to all, without barriers.

Our Core Commitments

Empowering Agents—The Heroes of Customer Service

Agents play a critical role in delivering outstanding customer experiences. We’ve all benefited from an agent who patiently resolved a billing issue, located a missing package, or handled a return with kindness. Providing free noise cancellation is our way of giving back—reducing stress and helping agents perform at their best, every time.

Accessibility for All

“We believe this is a fundamental tool and should be accessible to everyone.” —Monal Patel, SVP, Product and Engineering, Sanas

High-quality noise cancellation has existed for years, but cost has prevented many contact centers from adopting it. By making our solution free, we’re ensuring that every agent, in every contact center, can benefit from clear communication, regardless of budget.

A Commitment to Inclusivity

The contact center industry is a lifeline for millions worldwide. In the Philippines alone, it contributes $32.5 billion annually and provides opportunities to young professionals across India, Mexico, Brazil, Africa, and beyond. Our mission is to eliminate barriers and enhance the work experience for agents everywhere.

“The contact center industry provides a lifeline—the ‘last chip and chair’—to young talent across the globe.” — Marty Massih Sarim, President and CCO, Sanas

A Thank-You to Our Partners

Free noise cancellation is also our way of expressing gratitude to the contact centers that helped shape Sanas. Their early feedback was instrumental in refining our technology. Many of these partners didn’t just support our journey—they became our first customers and investors.

As Sharath, our co-founder, says: “They are our true lifesavers, and in many ways, they changed the course of our destiny.”

Cutting-Edge Technology: Innovation at Its Core

While Sanas' noise-canceling software is free, its quality is world-class.

Our patented Neural Network-based Voice Enhancement system isolates background noise in real-time, ensuring crystal-clear conversations. For multilingual environments, our Accent Translation technology further enhances understanding, ensuring that accents don’t become communication barriers. By integrating noise cancellation and accent translation, Sanas enables seamless and inclusive conversations across borders.

Today, this transformative technology is trusted by over 100,000 agents, 20 of the top BPOs, and global enterprises committed to customer excellence.

Measurable Impact: Transforming Contact Centers

“With Sanas’s industry-defining noise cancellation, we’re enhancing customer satisfaction through crystal-clear communication.” — Brian Johnson, CEO of Transcom‍

The results speak for themselves:

14% increase in First Call Resolution (FCR)
24% improvement in Likelihood to Recommend (LTR)
18% reduction in Average Handling Time (AHT)
22% boost in Customer Satisfaction (CSAT)
Enhanced agent confidence and reduced stress

But the impact goes beyond contact centers. Enterprises worldwide use Sanas to bridge linguistic and cultural divides, creating more inclusive communication experiences.

Imagine a team in New York collaborating with colleagues in Tokyo—Sanas ensures they focus on the conversation, not background noise or accents. It’s a simple yet game-changing solution that brings people closer together.

What’s Next for Sanas?

With over 30,000 agents using our Accent Translation technology and more than 100,000 leveraging our free noise cancellation software, we’re just getting started. We continue to innovate, introducing new features that enhance communication across industries.

At our core, we stand by one simple mission: When two people who have never met need to communicate, we make it easier for them to understand each other—wherever they are, whoever they are.

Why Authenticity Matters in Call Centers

Call centers are often the frontline of customer communication. These interactions shape brand perception, build trust, and influence loyalty. While automation can improve efficiency, customers value interactions that feel personal, empathetic, and real.

Research shows that customers prefer speaking with agents who sound relatable and authentic. A robotic or overly polished tone can feel impersonal, reducing customer satisfaction. That’s why the goal of AI in call centers isn’t to replace the human element but to empower agents to communicate more effectively and authentically.

How Sanas Accent Translation Enhances Authentic Communication

One common challenge in global call centers is the diversity of accents. Customers may find certain accents difficult to understand, creating frustration and communication barriers. Sanas Accent Translation addresses this challenge head-on.

Our AI-powered Accent Translation ensures agents retain their natural voice while making their accent more neutral or familiar to the customer. This fosters smoother, more inclusive communication without erasing the agent’s identity. By improving clarity, we help agents build trust and create positive customer experiences.

Clearer Calls with Sanas Noise Cancellation

Background noise is another significant hurdle for call centers, whether in bustling office environments or remote setups. Noise disrupts conversations, increases stress, and hampers service quality.

Sanas Noise Cancellation eliminates background distractions on both sides of the call, delivering crystal-clear conversations. This allows agents to focus fully on customer needs, improving call resolution times and creating a more professional experience. Reduced noise also means less stress for agents and customers, contributing to better outcomes on every call.

Balancing Technology and Human Connection

AI has the potential to revolutionize call centers, but its true value lies in its ability to enhance human capabilities. Sanas solutions are built with this philosophy at their core. By tackling accent barriers and background noise, we enable agents to bring their best selves to every conversation—authentic, empathetic, and focused.

This doesn’t just benefit customers. By reducing the stress of repetitive clarifications and noisy environments, agents can work more efficiently and confidently. This leads to higher job satisfaction and lower turnover rates, creating a healthier work environment.

Authenticity as a Competitive Edge for Call Centers

In a highly competitive industry, authenticity sets great call centers apart. Customers remember interactions that feel real and relatable. By integrating AI tools that enhance—rather than replace—the human touch, call centers can deliver exceptional experiences that build loyalty and trust.

Sanas solutions are empowering call centers worldwide to achieve this balance. Our technologies don’t just remove obstacles; they create opportunities for agents to connect with customers in meaningful ways. This human-first approach strengthens relationships, boosts customer satisfaction, and drives long-term success.

Looking Ahead: AI with Humanity at Its Core

As AI continues to evolve, the focus must remain on keeping the human element central to customer interactions. The future of call centers isn’t about achieving perfect automation; it’s about amplifying the qualities that make human communication special—authenticity, empathy, and connection.

At Sanas, we are committed to building AI solutions that reflect this vision. Whether through Accent Translation or Noise Cancellation, our mission is to ensure every call feels personal, every voice is understood, and every interaction leaves a lasting positive impression.

So, as you look to the future of your call center operations, remember: The human touch isn’t just a nice-to-have—it’s the foundation of every exceptional customer experience. With Sanas, you can embrace AI with confidence, knowing it’s enhancing what matters most: real human connection.