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By Sanas Team
March 6, 2025

Empowering Agents, Elevating Customer Experience with Sanas

Noise Cancellation

Empowering Agents, Elevating Customer Experience with Sanas

Every day, millions of customer service agents pick up the phone, ready to assist, solve problems, and create positive experiences. They know their company’s policies inside out. They’re experts in de-escalation and problem-solving. But too often, their expertise is overshadowed by something beyond their control—their accent.

For many agents, the first challenge isn’t solving a customer’s issue—it’s getting the customer to listen. Hesitation, requests for a different agent, or outright dismissal can derail a conversation before it even begins. It doesn’t matter if they’re saying all the right things; if the customer isn’t willing to engage, their job becomes exponentially harder.

At Sanas, we believe that communication should be about what’s being said, not how it sounds. No agent should feel unheard or undervalued because of the way they speak. That’s why we built Real-Time Accent Translation and Noise Cancellation—not to change who agents are, but to ensure their skills and confidence shine through in every conversation.

And the impact? It’s transforming customer service. But don’t just take our word for it—hear it from the agents themselves.

“With Sanas, I No Longer Fear Taking Calls”

Nukholu, India: "With Sanas, you don’t have to be scared on calls. Now I feel confident talking with customers."

For many agents, every call feels like a test of patience—not theirs, but the customer’s.

  • Will they be understood?
  • Will they have to repeat themselves?
  • Will the customer trust them enough to let them help?

That’s a lot of pressure for an already demanding role.

Sanas removes that fear. Agents no longer have to brace for frustration or rejection before they’ve even finished their introduction. Instead, they can focus on what they do best—solving problems, building relationships, and delivering great service.

“Noise Cancellation Makes My Calls So Much Easier”

Pamela, Philippines: "Our customers are mostly veterans who are very sensitive to background noise. Sanas Noise Cancellation really helped."

Whether working in a busy contact center or from home with kids and traffic outside, agents have enough to juggle without worrying about background noise interfering with their calls.

At the same time, customers expect a distraction-free experience—any background sound can take focus away from the conversation, making the interaction more difficult than it needs to be.

With Sanas Noise Cancellation, agents don’t have to apologize for where they work—they can focus solely on delivering a clear, professional, and seamless customer experience.

The result? Less frustration, faster resolutions, and better conversations for both agents and customers.

“I Feel Respected and Valued in My Role”

Annika, Philippines: "I work in collections—it’s tough to build rapport when customers assume you don’t understand them. Sanas helps create that trust."

Jay, Philippines: "Before Sanas, customers asking for US agents made me feel like I wasn’t good enough. Now, that barrier is gone."

For too long, agents have had to work twice as hard to prove themselves—not because of a lack of skill, but because of bias.

Customers assume they won’t be understood.
They assume someone else can help them better.

But when Sanas removes the communication barriers, something incredible happens:

  • Agents feel empowered.
  • Customers feel at ease.
  • Conversations become effortless.

Sanas isn’t just about making calls easier—it’s about making sure agents are respected for their knowledge, not judged for their accents.

The Future of Customer Service Starts with Empowered Agents

For decades, call centers have trained agents to neutralize their accents, asking them to change how they speak just to be understood. But accents aren’t the problem—misunderstandings are.

At Sanas, we take a different approach.

  • We don’t make agents sound different—we make them sound clearer.
  • We don’t strip away accents—we enhance fluency while preserving authenticity.
  • We don’t force change—we create seamless conversations that benefit both agents and customers.

Because clarity should never come at the cost of identity.

This is the future of customer service:

  • Agents recognized for their expertise.
  • Customers receiving seamless, frustration-free interactions.
  • Communication that builds trust, not barriers.

When agents feel confident and clearly understood, they can focus on what truly matters—building connections, solving problems, and delivering exceptional customer experiences.

Empower your agents. Transform your customer experience.

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