Bridging The Understanding Gap

What are Accents? - The Socio-Linguistic Signatures that Define Us

At Sanas, we understand that accents are more than just sounds—they’re socio-linguistic fingerprints that shape our identities. Much like fingerprints make us physically unique, accents reflect our cultural, social, and regional roots, embodying the environments we grow up in and the communities we belong to. They are deeply personal and represent a lifetime of experiences, making them an intrinsic part of who we are.

The Journey of Accent Development

Accents don’t appear overnight; they are developed through a gradual process rooted in early experiences. Starting from infancy, children distinguish sounds, connect them with meaning, and mold their unique way of speaking. The accents of parents, caregivers, and community members form the foundation of a child’s communication style. This process, known as “accent acquisition,” involves forming neural pathways that make adopting a new accent later in life as challenging as writing with one’s non-dominant hand.

Accents for some are a stand up comedy routine but for most in the world are Communication Barriers

With over 1.35 billion English speakers globally, accents are diverse and widespread, creating both beauty and challenges. Almost 75% of these speakers use English as a second language, leading to frequent misunderstandings due to accent differences. In customer experience, these barriers can impact the effectiveness of communication, especially in contact centers where smooth, clear exchanges are critical for customer satisfaction.

The Sanas Solution: Bridging the Communication Gap

In a world where customer experience drives brand loyalty, agents face immense pressure to communicate effectively, yet accent differences can create barriers that disrupt the flow. Sanas addresses this challenge through our groundbreaking real-time, AI-powered accent translation technology, enabling contact center agents to connect effortlessly with customers worldwide.

Our technology captures not just words but the nuances of speech—tone, emphasis, and emotional inflection—while advanced noise-cancellation keeps conversations clear even in bustling contact centers. With Sanas, agents can communicate without barriers, creating an inclusive and unified experience that bridges cultures and languages.

The Invention and Impact of Sanas’ Accent Translation Technology

The results of Sanas’ accent translation technology spoken to by our customers : 

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"Sanas’ pioneering technology aligns perfectly with Wyndham’s broader efforts to be genuinely consumer-centric.” 

- Michael Mahar, SVP of Tech & Digital Services, Wyndham Hotels & Resorts

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"After using Sanas, it's been 45 days since I was verbally abused on a call."

 - A champion agent

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"Sanas is not just a tool; it’s a bridge to deeper understanding, acceptance and inclusion.”

 - Ashish Bisaria, President & COO,Trajector Medical

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And the Results Speak for Themselves

• Enhanced Agent Confidence: With our solution, agents experience increased confidence, knowing they can engage with clarity and overcome language differences seamlessly.
• Improved First Call Resolution (FCR): Sanas’s technology has driven a 14% improvement in FCR within 90 days, minimizing misunderstandings and facilitating smoother interactions.
• Inclusive Customer Experience: With a 95% agent adoption rate and 0 instances of customers requesting a different agent due to accent issues, Sanas is fostering a welcoming and inclusive experience for all.

Because, we know that communication isn’t just about how you say something—it’s about what you’re able to communicate. We’re here to empower agents, reduce barriers, and redefine customer experiences through understanding and connection.

Join the Movement

Imagine a world where every interaction is seamless, every voice is understood, and every conversation fosters connection. That’s the world Sanas is building, and we invite you to join us in empowering agents to deliver the best customer experience possible through our Accent Translation solution. Together, let’s build an understanding world, one conversation at a time.

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